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Contents:
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1 - Make the most finest your effort to find a target market
2 - Look for a problem people are trying to solve all seriousness
3 - Make sure the spread of the problem between the number of persons
4 - lose the competitors and those around you to make sure you provide the solution
5 - the ideas of modern services and products to solve this problem
6 - Make sure the ease of selling the product online
7 - Case study: Eric covers for trucks
8 - Final thoughts
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1 - Make the most finest your effort to find the target market:
From now, should be looking for strong ideas and good about the direction the course for your project. In other words, service or product that will be the project and do not forget to compile a list of sites that offer related information
Your project ..
It is a time for you to work with maximum effort and a deep and start to look for people who share a problem or needs a sense, you have to look for the target market ..
The concept of "target market" is widespread in the discussions on projects, whether on the Internet or outside the scope of the Internet. And you will find a lot of differences in the interpretation of this concept ...
For example you may know the "target market" as a large group of people that share many of the characteristics (such as a group of men at the age of 30 to 40 years with an annual income of $ 50,000 to $ -75.000)
Another definition, "a group of people who are looking for a solution to the problem through the Internet and not finding a lot of results related to solving the problem,"
The creation of the so-called target market is one of the biggest challenges in the way of product selection .. many of those around us do not understand this correctly on ..
For example every Masivkr may seem a target market and appropriate:
- Golfers
- Individuals who Balhmyat
- Individuals who are more than 65 years
- Owners
But the fact that the foregoing is a huge if I tried to write to golfers in the search engine gave you millions of results .. So there is a lot of competition in this area ..
To be successful you need to start a small project over the Internet In other words, you need to narrow the size of your focus ...
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2 - Look for a problem people are trying to solve all seriousness:
You may notice during your communication you and your clients through the Internet that some of the questions asked over and over again .. these questions represent the needs that did not provide them ..
If there are many people who share these needs in a timely manner congratulate you because you found your target market you are looking for .. and then have to describe by the following rule:
Target market is a people (reaction) + (name or type of your target market)
For example, to further clarification:
- The target market is a people (learning to play) (site bongo drums)
- The target market is a people (building homes) (trees back of the house)
- The target is a market for people who (want to teach parrots) (site to teach people how to train the parrot)
- The target is a market for people who (want to verify) (site of the remnants of the memorial)
See the difference? Finding a target market is a special definition and status of the group of people who are looking for something over the Internet thing and unable to easily find it ..
If you can not describe your target market, then the previous version of your chosen field expanded in some way ..
If you can use the formula correctly, then the past taken the first step on the road to success in e-commerce ..
Narrow the boundaries of your focus to a small target market gives you many advantages:
- Lack of competition from around
- Easy control of the project so as to make yourself the main source of these products and services on the Internet.
- As your market depends on a group of individuals then your reputation will spread easily and fast.
- You can easily gain the loyalty of your customer and then you can expand your business in an expeditious manner.
Remember that individuals Aitugeon of the Internet to purchase a service or product, but to find information and solutions to their problems ..
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3 - Make sure the spread of the problem between the number of persons:
Before long way to go in planning to make sure that you are trying to solve the problem shared by a reasonable number of individuals and large enough to support your business.
To make sure that you answer the following questions:
1 - Is Your accurate?
Talk to people who have problem to make sure that the information collected is correct.
- What is the level of inconvenience caused by the problem for them?
- Is it possible to bear the inconvenience or They can not so willing to buy the solution?
- What level of importance of this solution for them?
You can make the previous questions either by phone or E-mails or websites as you visit and inspect the sites that your project is similar in concept and purpose to see you been to provide a solution to the problem or not.
2 - Are your customers interested in your products and services provided by in-depth?
There are a lot of people who are looking for some services that help them use the products provided by them .. when you buy the device has to be a pamphlet to explain how to use this device
This is what your customers are looking for ..
For instance, there are plenty of software available to solve problems that may confront us, but it may be difficult to deal with them so it's better to have a source of education for her and how to deal with them.
3 - What is the price level of competitors from around you?
This question will give you an initial idea of the price for your products to be adopted in the future. Can you provide a product at lower prices than competitors? .. If the competitors in the future to reduce their prices to win
New customers this will affect you seriously ..
4 - Who are your potential customers?
Are they women or men? What level of their incomes? What level of education to them? Where do they live? The most important questions to ask your potential customers.
5 - What motivates your customers to buy from you?
This type of questions they discover when carrying out the survey via the Internet .. you can visit the rooms where the discussions that have the same problem that you want to solve them through your product where you ask them about the most important and Maihvzhm Ergbhm
To buy ..
Do you worry about when buying elapse times reductions? You act quickly and buy when it comes seasons reductions? Try to understand their minds and their actions and their buying habits .. and try to know
Clear what tempted to buy.
When the end of this research must be to have clear ideas and a good background on the market and whether there are two competitors for you and what distinguishes them and their flaws which will be the strong point if you did well to deal with them ..
Does not allow the lack of confidence to sneak if you discovered that your opponents stronger than you or I found that this search does not give you any result from your point of view Believe me, the face of it he considered not for what it never ..
Because the Magmt the effort, even if it did not result in a result of your point of view, but added a lot of information about the market and developed many skills have give you another idea to get you started with your project if it is found that the current idea is feasible ...
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4 - lose the competitors and those around you to make sure you provide the solution
When you know your target market then must make sure it does not have many products and services that will meet their needs. You will need to balance the demands on the solution and the presence of competitors who offer a solution ..
If you find that there are many of them then have to drop yourself in the target of your choice, but few if any of the competitors then you can go ahead conditions ..
As mentioned in the third lesson you can use different search engines to search for money Categories Bhdvk Ststahedvh the market in which to determine the extent of competition and power.
For example if you used a search engine Wordtracker and enter the word concerning Bhdvk will produce a lot of results for the time click on the "Competition Search" to show you a list of
Of the sites listed in order. And you can go to Google or Yahoo because they are more famous.
When entering the competition sites then study their products and services and presentation and do not forget to identify shortcomings in order to be your strengths ..
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5 - the ideas of modern services and products to solve this problem
Then you are sure able to find the right market and who is looking for a solution to the problem ... now how to deal with products devoted to solving the problem?
Make a list of potential solutions. Do not think the sources mention only full at this stage are not limited to products but to add the services it can provide to solve the problem ..
You can return for its adoption by competitors, but with the study of defects as stated above. You can also study the problem again to find that there are attributes not take them into account in their products ..
The most important thing to ask yourself over and over again "What on earth have to present it so that they could not be made by others? How do I make my solution which I am very different from what currently provided?"
For instance, a businessman and he wanted his sister and his brother start their business over the Internet Think about it in the sale of underwear, but they found consumers ..
So think about the sale of Altichertat Palmlaquemen but found that there are very few sites that sell a special kind of creation and the creator of underwear .. now their site (WWW.WebUndies.com)
Is the largest suppliers of this type of underwear on the Internet and their incomes material $ 650,000.
Another client called John Jaworski, where he set a location for the sale of DJ equipment and Alnayat Club, but it did not work .. So try searching for other market and therefore a different purpose built site is the main financier of the tapes
Colorful concerts and clean breast of his income .. that from this site $ 500,000 per year ..
Must bear in mind all the possibilities. You may find the desired product after several unsuccessful attempts may be something different than what I thought from the beginning ..
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6 - Make sure the ease of selling the product online
There was an error to Ayoda into account and many of those who perpetrated all around us, is that some products are sold well and effectively on the ground, but failed in terms of sales via the Internet.
For several reasons including that it did not take into account freight rates, your product may be a large and heavy and your customer is not interested in the purchase price of product shipped Ghali ..
Another factor affecting the purchase of the product which is the time of shipment. Many people when buying the product bearing in mind the limited time If they find that the time may be long before the arrival of the product going to put timely consideration.
If the product you sell is available in the shop on the ground then you need to submit offers and special privileges for your client to Echtark you and your products.
For example: If you sell something people can get it through the supermarket then you will need to Maemezk and you are attracted to you, for example, home delivery service ..
The most useful things that are sold via the internet is the electronic products because they recognize quickly and without shipping prices ..
Must make your products attractive way that brings people to buy them online.
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7 - Case study: Eric covers for trucks
Let's look at a person and applied strategies of this chapter to create a successful business. Discover where its market target, which was difficult to service and find a solution to his problem over the Internet.
Where he learned that Eric and location (Truck-Bed-Covers.com) that a lot of people are looking online for accessories trucks and then found its market target.
Six months later, became its main distributor of this type of product.
Eric said, "Since the discovery of the Internet noted that most brings together people interested in pickup trucks and request and are looking for sources on the Internet," adding
"If a lot of people interested in such a timely fashion accessories will be provided to them,"
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8 - Final thoughts:
The definition of your target market and try to search for products that can solve the problem is the most important challenges to be faced when building your business.
Indeed, any successful business over the Internet depends on two things:
Target market and effective products required. When you discover your target market that needs something for him either products or services will be time at the beginning of the road to create a useful project.
Exercises:
- Define the problem that needs to be resolved in your target market.
- Check your search to make sure that a large number of people who are trying to solve the problem but can not find the appropriate solution is available through the Internet.
- Review the potential of existing competitors.
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